VP Records, based in Jamaica, Queens NY, is a pioneering force in the reggae music industry. From roots & culture to soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music.

Launched in 2007 by VP Records the 17 North Parade imprint pays homage to the historic location of Randy's Record Mart, the premier recording studio and record shop in Kingston, and the Mecca for Reggae music between the late 60s and 70's.

Exclusively featuring music from such prominent producers/ labels as Joe Gibbs, Penthouse Records, Powerhouse, Music Works and King Jammy's amongst others, much of the classic material found on 17 North Parade releases are first presses on CD and digitally EVER, with re-mastered audio, bonus tracks, rare photo's, extensive liner notes and more!!!.

It all began over 40 years ago with reggae pioneers, Vincent Chin and his wife Patricia (their initials leading to the name "VP"), in their native Kingston, Jamaica. Mr. Chin received his first taste of the music business maintaining the jukeboxes at bars around the island. This led his creative and enterprising mind to recognize the opportunity to sell the old records that would otherwise be discarded for new ones. The entrepreneurial couple quickly learned hands-on the business of music merchandising.

In 1958, the success of the Chin's jukebox record venture led to the opening of a landmark retail store at 23 Parade, Randy's Records in downtown Kingston. Within a few years, the Chins moved the store to 17 North Parade and also opened Studio 17, a production facility frequented by legendary artists Bob Marley, Peter Tosh, Gregory Isaacs and others. In the mid-70s, the Chins moved to America and brought their business along with them to service the growing Caribbean market in the U.S.

In 1979, Jamaica Queens, NY became the home of Vincent and Pat Chin's U.S. retail store, VP Records. From the start, the couple quickly became major producers and wholesale distributors of reggae as they established supply lines to record stores all across North America. During these years they earned the right to their slogan "Miles Ahead in Reggae Music," as they became the world's leading distributor of music from Jamaica and other islands of the Caribbean.

For the past 25 years, VP has stayed true to the grassroots from whence it came, always serving its core audience first, moving swiftly to keep up with the sounds of the street. At the same time, with the international success of artists like Sean Paul, Wayne Wonder, Elephant Man, and Tanto Metro & Devonte, amongst others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience as worldwide demand dancehall reggae rises to new heights.

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